Campaign Analyst

M&C Saatchi / Mark

Position: Campaign Analyst
Reporting to: Data Director
Location: Sydney

Overview Agency
Mark launched in May 2007, combining the digital, direct and data disciplines of M&C Saatchi. We are committed to developing infectious, indelible ideas that mark minds to elicit measurable behaviour. Although Mark is a separate entity we are a part of M&C Saatchi, but without the financial, political and cultural silos that exist in other multi agency groups.

Services Discipline:
Data: campaign, customer, competitive and consumer

KPIs Objectives:
Services: Leverage campaign, customer, competitive and consumer data to develop actionable insights

Time Focus:

10% of time, enrichment of client data from third party data sources

10% of time, market segmentation and analysis

10% of time, identifying and setting up data sources

25% of time, collection, collation and preparation of campaign data

20% of time, analysis and preparation of insights and optimisation

15% of time, client liaison

10% of time, supplier and vendor management.

Responsibilities

Overview:
Your job is to work alongside our planners and account management teams to collaboratively deliver stronger customer insights, refined campaign targeting and accurately measure and report on campaign effectiveness. It demands a candidate who is an experienced campaign analyst who is confident in using these talents to rationalise strong arguments.

Services:
This role is responsible for all campaign data analysis and preparation including:

Segmentation and data analysis pre-campaign, including data enrichment from known third party data sets to refine our targeting and message relevance.

Campaign reporting from results data to provide accurate campaign performance and modelling for future campaign optimisation.

Execute quantitative analyses, modelling, and reporting to translate data into actionable insights.

Utilise the results of analysis to recommend ongoing, iterative corrections and improvements to marketing campaigns.

Organise and analyse relevant data from multiple sources to identify trends, patterns, and exceptions and quickly develop hypotheses for further investigation and action.

Provide strong communication of insights and conclusions to account management team.

Design and execute testing and measurement plans to improve campaign performance and achieve quantitative business objectives.

Develop and recommend changes and testing programmes for web, email, mobile and direct marketing campaigns.

Based on in-depth analysis and reporting, recommend changes to enhance campaign growth and improve business results

Maintain the campaign schedule complete with dates and scope for campaign reviews.

Product:

Award winning creative products: national and international

Willing to take risks and consider new and untested approaches

Generate innovative ideas that are strategically sound and challenge the status quo

Operations:

Contribute to ‘best practice’ business documentation

Utilise non-chargeable time effectively in product and process development

Utilise non-chargeable time to scope technology that improves operational efficiency

Involved in the development and delivery of internal knowledge sharing activities Profile

Attributes:

A data evangelist

Excellent problem solving and issue resolution

Excellent written and verbal communication skills.

Inquisitive and keen to share learning with clients and internal team members

Self motivated, flexible and able to work without supervision or instruction

Ability to communicate with all levels of management and staff

Ability to work as a team and for the benefit of the team

Uncompromising pride in self and work

High energy and willingness to innovate

Passionate, persistent and courageous

Skills:

Outstanding client service skills

Manages a number of responsibilities in the face of competing priorities

Understanding of customer lifecycles, acquisition, conversion, retention, cross and upsell

Ability to learn new technologies and marketing concepts quickly

Intimate understanding of key market metrics to enable marketing optimisation

Understanding of new data and technology innovations

Proficient in Microsoft Office Suite

Advanced Excel features a plus (e.g. pivot tables, complex formulas, and statistical analysis)

Ability to create easy to interpret and present data into graphs, tables and reports to apply to strategic documents.

Education:

Bachelors degree in Statistics, Management Science, Computer Information Systems, Advertising/Communications or Business.

Experience:

2+ Years experience in marketing campaign management and data analysis experience gained through work in a consultancy, agency, market research or corporate environment

Demonstrated ability to enrich customer data with third party databases

Database segmentation skills developed from multi-variate regression or cluster analysis

Database cleaning and creation of exception files for customer communications

Preparation of data-files, including segment identification and conditional content for use in marketing communications

Demonstrated experience with online measurement and adserver technologies eg. Doubleclick

Familiar with multiple channel data sources; call centre, web, ad serving, etc

Please send you CV to:

Will Scully-Power
M&C Saatchi / Mark.
will.sp@marksydney.com (02) 9016 1682
Blog. http://willscullypower.wordpress.com

Closing date 30 Feb.

Level 12, 131 Macquarie Street
Sydney NSW 2000